Success in today’s B2B marketplace requires a tight alignment between marketing and sales. It can be difficult to break the status quo of marketing and sales teams working in silos, but CMOs are uniquely positioned to take the lead to drive a tight alignment between marketing and sales, leading to improved sales performance. Read on to learn how with the right people, tools, and processes in place, it is possible to foster an environment of collaboration and alignment that will drive pipeline success for both teams.