Our services:

If your goal is to truly benefit your customers and resonate with your audience’s deepest values, our services can get you there.

We’ll help you reach across silos and wrangle complex media mixes to drive a coherent, strategic customer journey, from first contact to follower to loyal customer. Our services include not only world-class communications capabilities, but also services to help your team thrive and collaborate with agility. We help marketing teams:

Become empathetic, customer-focused communicators.
Navigate increasingly complex channels, markets, and customers.
Gather and act on insights from across the brand ecosystem.
Interpret customer needs to all parts of the organization.
Serve as ambassadors for a dynamic brand.
Continuously learn and adapt as markets evolve.
...All of which combine to drive sales, growth, and profitability.

Solutions Designed for Your Needs

Infinite Edge works alongside your team to develop a strategic plan that supports your specific business goals. We then share the plan with everyone involved—your team, our team of fractional experts, or a combination of both—to bring your strategy to life in the most efficient and effective way possible. Think of us as an extension of your team, here to drive change, provide support, and help you get the job done.

Our services are designed to support a variety of needs and situations.

We can provide marketing strategy, change management, product marketing, research, project management, or CMO services for your unique needs and timeline.
We’ll help you develop a modern, demand-gen driven ABM program that delivers real results, including driving the organization-wide change that’s needed.
Accelerate sales by bringing your marketing and sales teams together and orchestrating collaborative plays from the first touch all the way down the funnel.
Power a modern B2B marketing plan by developing a smart content engine to keep moving prospects forward—and close more deals, faster.
Align your strategy, and your story, to your target audience’s unique needs. We provide expert guidance for product or feature launches, campaign messaging, sales enablement tools, and internal launch plans.
Develop and execute public relations (PR) and analyst relations strategies for PR campaigns, announcement strategies, and ongoing thought-leadership programs. Increase visibility and share of voice, integrating with your digital ecosystem.
Make sure all your digital connection points are working together to strategically support the master customer strategy—including your website, social media, and digital advertising. Accelerate the path to purchase.
Get expert insight into the latest martech solutions to make the most of your existing stack or learn where to invest for maximum value and composability.
Ensure cross-functional alignment and prioritization across key organizational priorities, ownership clarity, and accountability. Deliver quality work—on time, and on budget.

Inquire about our services

Campaigns

We’re the big-picture team you can tap to mobilize and orient your efforts towards your common purpose in order to thrive through change. We’ll curate the right team for the job, including:

Top tier conceptors, art directors, designers, photographers, copy and content writers.

Purpose-driven strategists.
Channel wranglers.
Analysts and planners.
Technologists.

Use us for:

Omni-channel campaign strategy and execution.
Creative development.
Graphic design, web design, and copywriting.
Brand strategy and messaging.

Go-to-market strategy.
Audience insights.
Customer journeys and personas.
Digital marketing strategy.
Content marketing.
Media planning and buying.
Influencer marketing.
Email marketing.
Communication strategy.

“Ready-for-Anything” Teams

How quickly can your distributed teams respond in today’s dynamic markets? We train your marketing team to unite not just your organization, but your entire business ecosystem, so they can build trusted relationships for the long-term and make rapid decisions for the good of the entire brand community. This requires a new set of skills.

Learn from us:

New marketer mindsets: Share a vision of the true value of the team.
Relationship skills: Connect more deeply and authentically and respond effectively in every situation.
Power habits: Develop personal practices for true performance and growth.
Resonant teams: Weave together individual strengths that magnify team success. Identify mission team functions and fill in the gaps with “ready for anything” people.
Community building: Cultivate an environment of trust among employees, partners, and influencers.
Trust activation: Lead the global brand community to cultivate brand trust.

Find out more about our “Ready for anything” planning workshop.

RFA workshop

Tools and Processes Consulting

Respond-ability is the new differentiator in our post-trust world—the ability to quickly deliver customized solutions to key stakeholders at the right moment. It’s powered by the agile digital ecosystem that readies your team to listen and respond effectively across all channels. It requires:

A commitment to maintaining authentic, high-value relationships.
Alignment with tools and processes, working seamlessly together.
Mechanisms to deliver customized solutions to important stakeholders when they need them.

Count on us for: