TRUST: If you build it,
they will buy.
Welcome to Trust Central.
Trust is business’s most precious commodity, but it’s all too easy to lose track of. We have developed a way to measure trust gaps and devise programs that help optimize trust, even through chaotic changing times and across complex organizations. Take our free Infinite Edge Trust Assessment and tap into resources that can help you grow a trustworthy, customer-centered, ready-for-anything brand.
Learn how building trust can deepen relationships, align teams, nourishe creativity and productivity, close sales, and build revenue.
COVID changed the game:
Trust rules.
of consumers aged 18-54 say they will purchase more from brands that respond well to the crisis. 41% say they will support brands that provide initiatives to protect employees.
plan to purchase from name brands that they trust, compared to just 21% who would choose a store brand if it is less expensive.
say they are becoming more mindful of where they spend their money. 25% are buying more based on how a company takes care of their employees.
of business leaders (for products and services) ranked trust over price and ease of use, up 30% since last year’s report.
Sources: Deloitte State of the Consumer Tracker, August 22, 2020; McKinsey & Company surveys of consumer sentiment during the coronavirus crisis, July 2020; Oberland Report, “There is no Normal, Only New. Insights into a post-Covid future for brands,” Five9 Customer Service Index.
Brand trust is measurable!
With the help of culture experts, social scientists, business gurus, and reputation firms, we’ve defined five different trust vectors, each with questions potential customers need you to address and act upon before they feel safe doing business with you.
The companies that survive and thrive in these trying times will be the ones who diligently tend all five trust vectors and make it their mission to enlist every employee in maintaining them long-term.
Take a few minutes to take the Infinite Edge Trust Assessment.
You’ll receive:
A summary of your results immediately, along with a guide to interpreting the results. You’ll discover your basic trust strengths and weaknesses and know where to concentrate your remediation efforts.
A no-obligation 45 min. consultation with our trust marketing experts to discuss your answers and concrete actions you can take to earn a solid reputation for strength, ethical behavior, customer commitment, authenticity, and long-term growth.
Updated assessment result reports, published periodically on our blog.
What’s at stake?
Without trust:
- Customers don’t buy
- Employees don’t care
- Productivity drops
- Shareholders complain
- Reputations slips
- Recruitment suffers
With trust:
- Relationships deepen
- Teams align
- Collaboration flows
- Creativity flourishes
- Productivity thrives
- Momentum builds
- Reputation strengthens
- Sales close
- Revenue takes off
Read more about trust and how to repair it here:
Learn more about our POV
