Meet Our Team:
Experts with experience that spans decades, going beyond marketing mastery to inspire and empower your teams
Our experience spans decades from the early days of traditional analog marketing through the transformation to our always-on digital world. Today we are focused on the transformations in culture and business communications necessary to earn success in this new world.
Our team of experts goes beyond marketing mastery to inspire and empower your teams to embrace collaboration, inspire excellence, care for customers, and break the bonds of convention. This gives us the unique ability to help companies manage continuous transformation while growing brands that are ethical, sustainable, and profitable, long-term, not just in the next quarter.
We are:
Heart-Centered.
Globally Conscious
Partners in Transformation
Growth-Driven
Mary Gilbert
Co-Founder & Executive Partner
Mary brings more than 25 years of experience helping brands create internal high-value growth marketing organizations that drive results across a wide variety of targets, market dynamics, and industries. Mary has led global marketing organization and program development for clients like: Microsoft, eBay, LG and Facebook.
Dee Anna Paredes
Co-Founder & Managing Partner
Dee Anna is an award-winning, results-driven marketer with more than 18 years of experience helping brands forge deep connections with customers across all channels that drive meaningful growth and ROI. She has led large-scale integrated strategy projects for clients such as Microsoft, Hilton, DaVita, and UnitedHealthcare.
Ashley Battle
Project Manager
Ashley is a seasoned Project manager skilled at driving cross-team collaboration, content, and digital marketing campaign success. She has built successful content engines for both B2C and B2B brands. Ashley’s vision is to not only help Infinite Edge deliver for our clients but to also help our clients build their own project management discipline for themselves. It’s all part of our master plan to help good companies move fast and achieve their goals.
Rebecca Lashley
Change Management Lead
Rebecca is a product marketing and operations leader with more than 15 years of experience driving complex product marketing, partner, and change management programs for brands like Facebook, Microsoft, and Apple.
Serin Silva
Senior Strategist
Serin brings 20 years of B2B marketing experience combined with a keen acumen for understanding people and shifting motivations of the world at large. She has one foot firmly rooted in her love for business and the other rooted in her love of spirituality. Serin is bringing a holistic mindset which translates to incredible value to our clients.
Tirza Hollenhorst
Cultural Transformation Leader
Tirza is known as a futurist and strategist, committed to building organizations capable of creating solutions at the speed and scale required by our times. Trained as a biologist and engineer, Tirza brings the tools of ontological design, culture development, business model design and organizational change to align culture and strategy with a thriving future.
Matt Seltzer
Market Research Lead
Matt is a professional marketing researcher and strategist with more than 15 years of experience conducting cutting-edge research for marketing. He started his career working for R&R Partners Advertising, managing data analysis for clients such as the UFC and Las Vegas’ famous What Happens Here, Stays Here campaign. He’s since managed marketing and research programs for agencies and in-house teams and has also taught marketing and market research at the collegiate level.
Shirin Shahin
Product Marketing Strategist
Shirin has over 10 years of experience bringing products to market at larger enterprise companies like Constant Contact and Brightcove, as well as working with early-stage technology startups to larger organizations who are either starting to build their product marketing foundation or expand it. Her main areas of focus are: establishing product/market fit, positioning & messaging, sales enablement, driving product launches, creating frameworks/systems around product launches, and coaching and mentoring other product marketers.
Be ready for anything
