Are you struggling to make the transition to an ABX-oriented model for your business? Many CMOs are facing the same challenge. For companies to survive and thrive in today’s market, this shift has to happen quickly. But it’s overwhelming. From developing a unified strategy to fostering organization-wide change, it’s a huge transformation in mindset, skillset, and operating model. Even in today’s challenging climate, B2B performance is possible. Here’s how.

The landscape of marketing leadership is changing, and fast. It is no longer enough for a marketing leader to build a brand and drive demand. To excel and thrive in the new world of growth, CMOs must empower the entire organization to play to win across every revenue touchpoint. To succeed, CMOs will need to take charge in breaking down walls and forging deep operational connections across sales, customer success, and product teams.  

Success in today’s B2B marketplace requires a tight alignment between marketing and sales. It can be difficult to break the status quo of marketing and sales teams working in silos, but CMOs are uniquely positioned to take the lead to drive a tight alignment between marketing and sales, leading to improved sales performance. Read on to learn how with the right people, tools, and processes in place, it is possible to foster an environment of collaboration and alignment that will drive pipeline success for both teams.

The traditional approach of tossing over MQLs from marketing to sales is no longer enough to optimize performance and accelerate the sales cycle. This outdated strategy often results in time and money wasted on leads that never convert to customers. The key to success in today's digitally-driven B2B landscape is for sales and marketing to collaborate on a comprehensive set of marketing motions and sales plays throughout the entire funnel. Through this partnership, organizations can increase efficiency and drive more revenue.