Do Customers Trust you? Find out now.

The time is right for every company to check their trust.

In mid-2020, we became aware that the generalized anxiety the world was experiencing was wreaking havoc on sales across all sectors and industries. Fear of scarcity, of COVID, of joblessness, was stalling forward momentum. Research shows that as fear grew—as businesses closed doors, reduced staff, slowed down processes, etc.— trust in brands began to falter.

In 2021, companies have a chance to reset their trust quotients and start marketing from a place of honesty, transparency and accountability.

As we emerge from the catastrophic effects of this world pandemic, other forces threaten to slow growth. Budgets are tighter. Competition is fiercer. And customers are more tuned into intangible issues like what a company stands for, how it treats its customers and employees, and whether it’s more busy extracting profits or doing good in the world.

Look at what’s at stake:

Trustworthiness has long been an elusive metric.

Some have tried to quantify it, but none (until now) have found a way to link specific behaviors, corporate values, and culture to brand trust in ways that are meaningful and actionable. With help from culture experts, social scientists, business gurus, and reputation firms, we’ve defined five different trust vectors, each with questions potential customers need you to address and act upon before they feel safe doing business with you.

We believe the companies that survive and thrive in these trying times will be the ones who diligently build and protect brand trust and make it their mission to enlist every employee in maintaining it, long-term. Marketing is in the right place to lead this change and innovate new policies that actually make closing sales, increasing retention, and improving reputation easier to accomplish. And we’re here to help.

In eight minutes, you’ll know where you stand.

If you need help interpreting your assessment results or recapturing lost trust, please get in touch. Of course, there’s no cost to you or obligation of any sort.

InfiniteEdge is a consultancy of marketing and culture experts that helps companies build trust and navigate today’s rapidly evolving market environment, while providing all the marketing services you'd expect from a top-tier integrated agency. Invite us in to help you transition your marketing operation from reactive to responsive and develop a roadmap to help you thrive through the coming unknown.