With the following strategies in place on how to use AI to drive a more efficient PMO, your PMO will be able to succeed in today's workplace and make everyone’s job easier and more productive.

We've been testing various tools and strategies to accelerate our efforts in crafting content that engages, informs, and sparks conversations. Recently, we've landed on a solid system for implementing AI that has propelled us to new heights. Check out this blog to see the best ways to leverage AI to supercharge your content engine.

Are you struggling to make the transition to an ABX-oriented model for your business? Many CMOs are facing the same challenge. For companies to survive and thrive in today’s market, this shift has to happen quickly. But it’s overwhelming. From developing a unified strategy to fostering organization-wide change, it’s a huge transformation in mindset, skillset, and operating model. Even in today’s challenging climate, B2B performance is possible. Here’s how.

The landscape of marketing leadership is changing, and fast. It is no longer enough for a marketing leader to build a brand and drive demand. To excel and thrive in the new world of growth, CMOs must empower the entire organization to play to win across every revenue touchpoint. To succeed, CMOs will need to take charge in breaking down walls and forging deep operational connections across sales, customer success, and product teams.  

Folloze needed to transform to accelerate the growth of their business and become a “must-have” B2B platform. Infinite Edge was brought on to augment and elevate the Folloze team with content and digital strategy, product and marketing program management, creative, UX, and PR. They unified a full-funnel strategy with connected messaging and programs for each phase of the customer journey, and leveraged the full capabilities of Folloze and integrated into a new replatformed and redesigned website. With Infinite Edge's help, Folloze was able to power up pipeline, engage customers, and drive sales effectiveness in an agile way.

Success in today’s B2B marketplace requires a tight alignment between marketing and sales. It can be difficult to break the status quo of marketing and sales teams working in silos, but CMOs are uniquely positioned to take the lead to drive a tight alignment between marketing and sales, leading to improved sales performance. Read on to learn how with the right people, tools, and processes in place, it is possible to foster an environment of collaboration and alignment that will drive pipeline success for both teams.

The traditional approach of tossing over MQLs from marketing to sales is no longer enough to optimize performance and accelerate the sales cycle. This outdated strategy often results in time and money wasted on leads that never convert to customers. The key to success in today's digitally-driven B2B landscape is for sales and marketing to collaborate on a comprehensive set of marketing motions and sales plays throughout the entire funnel. Through this partnership, organizations can increase efficiency and drive more revenue.

As a woman in leadership today, I feel a personal responsibility to do everything I can to help change the working norms that moms – and all women – deserve. Women in leadership must raise our voices to implement and model more human-centric ways of working that gives us all the space and support we deserve to be present with our families and in whatever fulfills us in life.

After many years of witnessing the lack of inclusion, diversity and representation in the fashion industry, our project manager Ashley created and launched Excluded Fashion, a media company dedicated to creating content for women to easily shop from brands specifically tailored to their unique body types.

In the B2B marketplace, 95% of customers will look at your online content in the days, weeks, and months before they’re ready to make a purchase. What are you offering to keep them engaged, informed, and willing to return to your ecosystem when it’s time to buy?

Read on to discover five signs that it’s time to re-think your ecosystem

If it’s not tied to your business goals, driven by customer needs, and informed by metadata, it’s guaranteed to fail.

Today’s marketers seek cost-effective ways to impact the bottom line despite decreasing budgets. Meanwhile, B2B consumers are making most of their purchasing decisions online. That’s why having a solid content strategy that informs and builds trust with your customer is one of the most effective ways to increase interest in your product or service and move prospects through your pipeline faster.

Infinite Edge Consulting launches Future Ready CMO Academy

Psychological Safety is vital for both innovation and growth. Marketing organizations are riding continuous waves of change in market dynamics, customer preference, media complexity and competition, technology and product. Staying abreast of this level of innovation requires that the organization is continuously learning, testing and adapting. Psychological safety is key for teams to navigate these waves of change and thrive. Here you will learn some of the top ways to create psychological safety in the workplace.

How has your company’s reputation weathered the storms of the past couple of years? Chances are, you’ve had to make some tough calls that may or may not have been popular with your employees, customers, or other key stakeholders. During this recovery time, it’s important to take a good hard look at what you think your company and your brand stand for. Then, compare that to what your customers and potential customers think you stand for. All too often, there’s a disconnect. And that’s where trust is lost.

Having the right marketers onboard is essential and having a system to connect them in a seamless working structure elevates their value and effectiveness. A well-structured Project Management Office can eliminate the most common headaches for teams and foster an environment where people thrive, customers are happy, and marketing is ready for anything.

The last two years have seen both employees and employers thrust head-first into unknown territory as they've grappled with the realities of fully remote and hybrid working environments. The shift has impacted everything from organizational culture to real estate, and it's here to stay. While the arrival of COVID-19 was an abrupt and unwelcomed forcing function, leading to the reinvention of work as we know it, the virus was a mere accelerator of what was already inevitable - the death of the five-day in-office work week.

To achieve scale-up status, startups must demonstrate that they are robust, able to survive challenging conditions, and sustain high growth. In our work with founders, CEOs, and investors, we’re often asked what we see as the top priorities for marketing to increase the odds of successful scale-up. Instead of telling our clients what their top priorities should be, we challenge them with priority questions.

Driven by cybercrime’s increasing scale and severity, technologies that help form a Zero Trust platform are in high demand. As we marketers navigate the intricacies of this cybersecurity discipline, the question that arises is:” What are the best practices when claiming to provide a Zero Trust security solution, and how to do so with integrity?”

This would be an inside job. We’d work from within the company, embedded in their organization to turn a reactive marketing process into an integrated, multi-team-driven marketing machine, while accelerating B2b sales.

CEOs often find themselves in the difficult position of needing to move the needle on results, while waiting for their marketing organization to take off. An interim CMO might be just what you need.